The 5th International Equipment and Services Exhibition for the Catering Industry FEAST took place on 21−23 November at the Gostinny Dvor (Moscow). Many catering and cookery professionals were presented at this exhibition. The organizers of the exhibition promoted it as an event, which “could raise the prestige of the culinary profession” in Russia. In this connection the VK stand was just what was needed, because VK products are an effective means for building client image irrespective of any particular profile. And the catering industry is no exception to this. Proof of this is the large number of our clients to be found among restaurants and cafes.
The FEAST exhibition unquestionably helped our company find new clients and, as a consequence, increase sales. But the main aim of VK was to show the opportunities for chocolate souvenir production tp promote business. Judging by the response of the participants—and especially the catering professionals—to the VK exposition, its aim was well and truly fulfilled.
